YouTube Tamil Cinema News

Dhanush and AishwaryaShort film competitions have delivered a lot of young talents to Tamil cinema. Naalaya Iyakunar (The director of the future), Kalaingar TV's show, tapped a lot of such talents like Karthik Subburaj, and Nalan Kumarasamy, Who went on to do successful feature films in Tamil.

Now, Filmmaker Aishwaryaa Dhanush, wife of actor-producer Dhanush, will soon launch a Youtube channel under the banner of Ten Entertainment to exclusively promote original content and short films by aspiring filmmakers.

This first of its kind channel will market and distribute original short film content in four southern languages - Tamil, Telugu, Malayalam and Kannada.

"I feel there's lot of untapped potential and talent which is not getting the reach and recognition it deserves. Ten Entertainment is a channel which is going to be a platform to promote this content online. Initially, I want to start this for south and then extend it to other languages, " Aishwaryaa said in a statement.

In addition to Ten Entertainment, its sister concern Wunderbar Films, Dhanush's production house and their digital partner Divo, would use their social media presence to these short films as well.

There have been many such initiatives in Tamil film industry before, notably, Karthik Subburaj's Stone Bench Creations, which selects short films across the state, and promotes and distributes them across many distribution channels.

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